What's Included
Google Search Ads
High-intent keyword campaigns built on thorough search term research — reaching people actively searching for your product or service with ads that convert.
Google Shopping Campaigns
Product feed optimisation, Smart Shopping, and Performance Max campaigns for e-commerce — getting your products in front of buyers ready to purchase.
Meta Ads (Facebook & Instagram)
Full-funnel Facebook and Instagram campaigns — awareness, consideration, and conversion — with creative testing, custom audiences, and lookalike targeting.
YouTube & Video Ads
TrueView, bumper, and skippable video ads that build brand awareness and capture demand at scale — at CPMs a fraction of traditional media.
Retargeting Campaigns
Sophisticated retargeting sequences that re-engage website visitors, cart abandoners, and past customers — converting warm audiences at significantly lower CPAs.
Conversion Tracking & Attribution
Full conversion tracking setup, GA4 integration, and attribution modelling — so you always know exactly which campaigns are driving revenue.
Our Process
Account Audit & Strategy
We audit your existing ad accounts (or build from scratch), identify waste, missed opportunities, and the highest-value keywords and audiences to target.
Campaign Architecture
Proper account structure — campaigns, ad groups, match types, bidding strategies, and audience layering — designed for performance and scalability from day one.
Ad Creative Development
Compelling ad copy and creatives developed by our team — A/B tested from launch to continually improve click-through and conversion rates.
Launch & Monitor
Campaigns go live with close monitoring in the first 48–72 hours — catching any early issues and making rapid adjustments.
Optimise Weekly
Weekly optimisation sessions — search term analysis, bid adjustments, negative keywords, A/B test analysis, and audience refinement.
Monthly Report & Strategy Review
Full monthly reports with spend, impressions, clicks, conversions, ROAS, and CPA — plus strategic recommendations for the next month.
What Our Clients Say
Our Google Ads ROAS went from 1.9× to 4.8× in 3 months. They restructured everything from the ground up and the improvement was immediate.
Finally a PPC agency that speaks in revenue, not just clicks. They cut our cost-per-lead in half while doubling our lead volume. Exceptional work.
Managing ₹5L/month in Google Ads is complex — but they handle it with complete transparency. Every rupee is accounted for and the results are consistently strong.
Frequently Asked Questions
We typically work with minimum monthly ad spends of ₹30,000 for Google Ads and ₹20,000 for Meta Ads. Below these thresholds, it's difficult to generate enough data to optimise effectively. We'll be upfront about what's achievable at your budget.
We charge a percentage of ad spend (typically 15–20%) with a minimum monthly management fee. This is discussed and agreed upfront — no hidden charges.
Yes. We frequently take over mismanaged accounts. We start with a thorough audit, then implement structural and strategic improvements — most clients see measurable improvement within the first month.
Yes — copywriting and creative design for ads is included in our management service. You review and approve all creatives before they go live.
You receive real-time dashboard access plus monthly written reports covering all key metrics — spend, impressions, clicks, CTR, conversions, CPA, and ROAS — with plain-English commentary and next steps.